SEO is the application of best practices in building websites to help search engines index your website and serve its content to search engine users. It means building your website right so that it can be found by prospective customers.
There are two types of SEO, on-page and offpage. On-page SEO refers to techniques focused on optimizing aspects of your website that are under your control. These are things that typically happen from within your own website. Off-page SEO refers to SEO factors and strategies focused on promoting your site or brand around the web. This includes tactics such as Pay-Per-Click advertising, social media, and backlinks.
Pixelstrike focuses primarily on on-page SEO when we build our websites. This includes things like ensuring that your website pages are formatted properly, including page titles and meta data (including the descriptions that appear in search engines for individual pages). It also means making sure that your web pages load quickly and are visible and usable on all devices (phones, tablets, and desktops). Those are just a few of the ways we utilize on-page SEO best practices to help your website get found online.