Branding
Make your mark with branding that carries your business forward.
We like to say, “a brand is a promise made and kept.” Developing your unique brand identity is much more than deciding how you look or your product and service offerings. We’ll help you tell your brand story in a way that resonates with your audience and encourages them to interact with you time and time again.
Carry your promise forward with a brand that stands apart.
Our branding process includes:
- Workshop (3-4 hours) to build consensus on what the brand stands for, determine and define brand attributes, identify user or client personas, and understand your positioning.
- Custom mood board with color explorations, font selections, and inspiration photos
- Logo design, including packaged formats for web and print applications (PNG, JPG, EPS) in horizontal and vertical formats, in full color, 1 color, and grayscale.
- Brand Guide that defines logo usage, dos and don’ts, color palette selections, how to apply those colors accessibly (think ADA compliance) and typographic standards.
- Favicon
Our Branding Process
1. The Workshop
We’ll start with a workshop that determines and defines brand attributes, identifies user or client personas, and hones in on your positioning.
2. Mood Boards
Next, you’ll be presented with a variety of custom mood boards with color explorations, font selections, inspiration photos, and more that will drive the look and feel of your brand.
3. Logo Sketches
We will design rough concepts and sketches for various logo ideas.
4. Logo Designs
Once you’ve chosen a concept, we’ll present you with 2-3 different designs of your logo and refine elements like line thickness, shape, and colors in the process.
5. Typography
Then, we’ll dive into a typographic exploration that will determine your brand fonts and define usage standards.
6. Delivery
You’ll be provided with a Brand Guide containing a workshop recap, all necessary logo files, usage guidelines, typography standards, and more!
