Hello, 2019!

Written by Louise Strickland

The start of a new year often brings with it a renewed devotion to goals as well as a reflective look into the rear-view mirror. For us at Pixelstrike, this new year was an especially important time to evaluate our position, due to the significant growth and change we experienced over the past year.

Our team met at the Village Cafe for a Saturday morning breakfast and brainstorming session. In addition to outlining some personal and professional goals, we also enjoyed some delicious comfort food, and (of course) lots and lots of coffee.

The first order of business was reflecting on the changes that the past year brought to our company. In addition to finding a new office space better suited to our needs, we also added a new developer to our team, Mike Oberdick. Mike joined our team in the fall and has since been instrumental in helping us create & build custom websites for our clients. Now that he’s become such a valuable member of Pixelstrike, it’s hard to imagine life without him!

We were also thrilled to establish our summer internship program and welcomed our first intern, Morgan Brette. Morgan is a visual artist and J. Sargeant Reynolds student who used her internship opportunity to learn about the intersection of art and business. Even though her internship has ended, we still like to keep in touch and we consider her a part of the Pixelstrike family.

Another excited piece of news is that Pixelstrike Creative will soon have a new generation — Joe Baker and his wife Kristen are expecting a baby girl due this spring! We’re excited to welcome the new arrival into the fold and also very proud of Joe for adding “Dad” to his growing resume.

In addition to examining the events of the past year, our Q1 kickoff meeting also helped us to establish some goals for the new year:

  1. Get out there! Networking is extremely important, especially for young businesses. As we continue to grow, it’s become more important for us to connect with other, similarly-minded entrepreneurs and professionals. The Richmond creative community is such a welcoming group, we’re looking forward to establishing new connections and partnerships. In an effort to set manageable goals for ourselves, we decided to attend one networking event each month throughout 2019, and we’ve already met our January goal! We stopped by Urban Farmhouse to meet with the members of Tuesdays Together, a local “society of Creative Entrepreneurs gathering one Tuesday of every month in the spirit of community over competition.”
  2. Give back! In addition to networking, an important aspect of community involvement is also philanthropy. A Pixelstrike point of pride is our ability to put our money where our mouth is and give back to organizations we believe in, whether it is through pro-bono work or a monetary donation. We were lucky enough in 2018 to get involved with the Creehan Cru, the Rob Havey Memorial Scholarship, and Dynasty House, and in 2019, we’ll be expanding our reach by supporting additional charitable organizations. If there’s a local organization that you recommend supporting, we’d love to hear from you in the comment section of this blog.
  3. Get together! You know what they say about all work and no play…this year we’ve decided to set aside time each quarter for a Pixelstrike Fun Day. Every few months, we’ll get together as a team (outside of work hours) to connect on a more personal level, try new things, and most importantly, have fun!

Aside from business goals, we’ve also got some personal goals to meet. By sharing our goals with each other (and with you), we hope to hold ourselves accountable.

  • Juliette: Design & build a stained glass window
  • Joe: Master a signature recipe (most likely involving smoked meat)
  • Louise: Schedule a writing retreat to work on her novel
  • Mike: Host a family game night each week
  • Josh: Read more books than last year, hopefully 8-10
  • Morgan: Display her artwork in a gallery in Charlottesville. Here is a sneak peak of one of Morgan’s pieces:


About the Author

Louise Strickland joins the team with a creative background in many different industries. As our Chief Strategist, she works directly with clients to develop creative ways to tell their story. Louise is our wordsmith — from content writing to email campaigns, you’ll find her branded language throughout our recent work. In her spare time, Louise loves to travel. She’s currently working her way through all 195 countries in the world — only 185 to go!