Joseph Baker


Tell us a little bit about your background and your role at Pixelstrike

I’ve worked as a web designer and developer with experience working on a multitude of eclectic projects ranging in size and industry. After graduating from Longwood University I worked for the Virginia Department of Elections. While there I re-branded the department while totally revamping the website and launched the first mobile-friendly site in Virginia State government. After a stint at a IT consulting firm,  I moved on to help develop and launch the new Since then I’ve been working as a consultant working on enterprise applications and websites for various companies on the east coast.

Juliette and I met while working at Capital One, and after a few projects together we found that we had the same ideals of creativity and the desire to help business enhance their brand without them spending a fortune. We saw several companies that were charging an arm and a leg for marketing strategy, branding, or modern website that wouldn’t further a company’s true goals – and we wanted to fix that. After some back and forth on the names (two whole pages of ideas) we came up with the name Pixelstrike Creative and created this company.

You are given the day off to do anything but work.  How do you spend your day?

Not the most enlightening answer but it’s probably catching up on my backlog of Steam games or reading a book in my hammock.

What is your favorite quote?

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead

Who is your idol/hero?

I have several that I look up to including George Lucas, Ed Catmull, and Peter Jackson. All of these are great storytellers and transformed the way in which stories are told and helped create innovative companies. I’ve always kept an eye on ILM, Pixar, and WETA as the science behind the magic and am fascinated by the creative culture the founders each cultivated at their respective companies.

What would people be surprised to know about you?

I’m a huge fan of Gordon Ramsay – yes the screaming chef from Hell’s Kitchen, Kitchen Nightmares, and a slew of other cooking shows. I started watching the British version of Kitchen Nightmares on BBC in high school and got hooked.

Since then, I’ve watched just about everything he’s a part of but his original BBC shows are still my favorites. Seasons 1 & 2 of the F word are simply brilliant.